Fireblog

Not to jump on the band wagon and pan a fellow design company, but Wolf Olins have really got it wrong this time around. (Or at least the third time around for the fine purveyors of the BA tailfin fiasco and the off-brand Abbey dibacle). For a brand logo to work it has to follow […]

In celebration of firedog’s fifth birthday, we decided to drag our creative butts up to the center of cultural london that is the Walthamstow Stadium Greyhound Racing Track (aka, goin’ ta the daaaags).
walthamstow, greyhound racing, the dogs, london culture

One of my favourite (spelt ‘favorite’ in the bands home town of New York) bands Interpol, is releasing a new album later this year in July.
interpol, album art, natural history, hunting prey

We are literally just putting the finishing touches on our latest spot of branding. It’s for a South African financial client and is the fourth major piece of international business for the dogs this year. We were challenged by the client to create a brand visual look and feel that would feel really unique and […]

I was recently asked by .Net magazine to write an opinion article on a subject of my choice. Being true to myself, I chose something topical in our industry to duly receive a good dose of slagging off. The following is by no means my finite opinion on the subject, it’s just been written to […]

Sometimes there’s a technology based viral that just hits the mark. Monoface is such a viral. Brought to us from an agency out west in Minnesota, it marries humour and code seamlessly. Such a simple idea for a New Years greeting with such dynamic results. Damn, why didn’t we think of it first…
viral, […]

Just when I thought I was going to be able to slack off for the first couple of weeks of 2007, we land a really large project. We were commissioned by a client late in December to organise a photo shoot with three models, some heavy post-production and quite a bit of collatoral to design […]