Comments on: Web 2.0 logotypes. Childsplay? http://www.firedog-design.co.uk/blog/2007/08/31/childsplay/ The online voice from the team at Firedog design, covering design branding and creativity in London and the UK Sat, 05 Jul 2008 16:18:54 +0000 http://wordpress.org/?v=2.2 By: Igor Mikhnenko http://www.firedog-design.co.uk/blog/2007/08/31/childsplay/#comment-20973 Igor Mikhnenko Tue, 25 Sep 2007 20:58:41 +0000 http://www.firedog-design.co.uk/blog/2007/08/31/childsplay/#comment-20973 being frank, i assume it 2b a very boring tendency... for instance i call WEB 2.0 - the design for blind people. Seems like in past 4 years all users of the internet lost their mind and gone into childhood. But unfortuantly web 2.0 sells... being frank, i assume it 2b a very boring tendency… for instance i call WEB 2.0 - the design for blind people. Seems like in past 4 years all users of the internet lost their mind and gone into childhood. But unfortuantly web 2.0 sells…

]]> By: Gareth http://www.firedog-design.co.uk/blog/2007/08/31/childsplay/#comment-20933 Gareth Thu, 20 Sep 2007 15:34:40 +0000 http://www.firedog-design.co.uk/blog/2007/08/31/childsplay/#comment-20933 Both: Companies are non-risk orientated - Not dealing in peoples lives, pensions or life issues.... Because most web 2.0 brands are run by very young risky fun individuals.... (who maybe don't know better ;-) Good one Cliff! Both:

Companies are non-risk orientated - Not dealing in peoples lives, pensions or life issues….
Because most web 2.0 brands are run by very young risky fun individuals…. (who maybe don’t know better ;-)

Good one Cliff!

]]> By: minxlj http://www.firedog-design.co.uk/blog/2007/08/31/childsplay/#comment-20793 minxlj Fri, 31 Aug 2007 11:11:22 +0000 http://www.firedog-design.co.uk/blog/2007/08/31/childsplay/#comment-20793 I've always wondered if it is specific generations that cause sudden trends of 'retro' logos, fashion etc. For example, when I (now 28) was young, Lego and Playmobil were the toys of the day, Transformers and A-Team was top TV, and dodgy legwarmers were in fashion (ouch). Roughly 20 years later, when we 80s children are in our 20s and in charge of designing all these brands and fashion must-haves, the 80s style suddenly comes back in (unfortunately, so did the legwarmers and puffball skirts!) Could we be unconsciously harking back to our childhoods when we design things that mean something to us? Do the current, trendy (and especially social) web 2.0 brands automatically have to be designed in a trendy logo fashion, out of date within a decade when the next trend rolls in? I’ve always wondered if it is specific generations that cause sudden trends of ‘retro’ logos, fashion etc. For example, when I (now 28) was young, Lego and Playmobil were the toys of the day, Transformers and A-Team was top TV, and dodgy legwarmers were in fashion (ouch). Roughly 20 years later, when we 80s children are in our 20s and in charge of designing all these brands and fashion must-haves, the 80s style suddenly comes back in (unfortunately, so did the legwarmers and puffball skirts!)

Could we be unconsciously harking back to our childhoods when we design things that mean something to us? Do the current, trendy (and especially social) web 2.0 brands automatically have to be designed in a trendy logo fashion, out of date within a decade when the next trend rolls in?

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