Comments on: The shockingly new London 2012 logo. Oh dear.

By: Tobi Laniyan

Tobi Laniyan — Mon, 03 Mar 2008 10:21:25 +0000

Well I think everyone can get a design wrong along the line but it even took me a while to understand what it was!

I went to a lecture where Michael Wolff when asked about the Logo said he doesn’t totally agree with the design but he agrees with its message. I think that they could have made it more engaging to the public and not seem to everyone like a “I can do that logo” and for them to say “O where not going to change it” even when there were Facebook groups, people getting epileptic seizures, talks! etc

I really hope that they change it along the lines of that it is suppose to be a people’s logo and we should have a logo that were proud of!

Not everyone, clients or audiences will always like your design so just like
Paul Lavoie (Taxi) said “If you don’t get enough NOs in your life then you should be worried”

By: Eamon

Eamon — Sun, 17 Feb 2008 23:24:06 +0000

the logo is bizarre

By: Matt Revell

Matt Revell — Thu, 07 Feb 2008 03:52:52 +0000

Graffiti’s been around for years, now it’s the kids chance to say how it is. this logo has vitality and a city feel. people want a mark and don’t fall for grace anymore. Although i guess it does look like a crashed audi at first.
they have taken the easy exit but i havn’t seen a better try anywhere.

By: Maurizio Vinci

Maurizio Vinci — Wed, 11 Jul 2007 16:07:37 +0000

I think the only strategy is to show that the design doesn’t count at all and in the opposite way people are gonna speak about that even if there is no design. This new logo has impact is recognizable and memorable. Watzlawick was right: “It is NOT possible not to communicate”. Very successful agency!!! By the way, I would have done better with only 200 Pound.

By: minxlj

minxlj — Wed, 04 Jul 2007 11:46:53 +0000

I agree - engaging the audience on a project of this size is critical. The project was poorly executed even BEFORE the whole thing about the motion graphics causing people epileptic seizures. THAT was a truly terrible error, one that they really should have thought about beforehand.

My review of the 2012 logo is here: http://minxlj.tumblr.com/post/2921361

By: Clifford Boobyer

Clifford Boobyer — Wed, 06 Jun 2007 08:04:21 +0000

Shitsandwich. What a name! Thanks for the comments all, I see that there is an uprising on the horizon. Maybe we should all protest by stirring our tea in the opposite direction - that’ll have them.

By: JDavid

JDavid — Wed, 06 Jun 2007 02:59:19 +0000

Very interesting post - insightful to hear the perspective an informed commenter on the matter. This blog has got a couple of harshly critical, but really quite funny modifications of the logo in its comments … would you include as a third rule, considering how easily a logo can be parodied?! It’s hard, for example, to imagine parodying the original - mind you, since the original isn’t rubbish, it’s also hard to see why anyone would want to …