Branding made redundant!
This post was written by Clifford Boobyer on Friday, December 16th, 2005 at 10:39 am and is filed under What's pressing our buttons?.
As a London branding agency, we are often questioned on our fees. How do you cost for branding? And what is this branding malarkey anyways? As you may have read on many different fellow agency’s sites: Branding goes beyond the logo, perception builds brands, your brand is like a person or alternatively your brand is like a dog – they come is all shapes, sizes and colours and if you don’t quite raise them right, they’ll crap all over your expensive leopard print chaise lounge. (insert other clever copy proposition here)
However, as a client with very little budget or inclination to spend at the great house of creativity, there is a solution at last. Enter stage left, logoyes.com, a do-it-yourself branding kit for the fiscally challenged. Merely make a decision on “high-tech, bold or flair”, pop in your industry, choose a visual thread, type in your brand name, bosh out a few colours and faster than you can say “the blue crescent represents the dynamic and positive nature of your core business”, there in front of your eyes, behold your very own logo. Sans creative ramblings, marker boards and smelly pens. Genius.
Stop; don’t take our word for it, just have a look at the comments from these happy customers: “I love my logo!” Qamar H. Kuwait / “We are getting a ton of compliments on our new logo… can’t say if the logo did it alone, but we have already booked over 3 million dollars of business!” Burt B.Bothell, Washington / “Everyone asks me what agency did my logo - they are amazed when I tell them I made it myself!” Rob M. New York, New York.
Call LOGOYES today – 800.940.LOGO
branding, logo, logoyes
July 4th, 2006 at 2:45 pm
I agree that there is an argument for purchasing DIY logos on the cheap, but is there ever a true personality to it…. and where’s the rest of the brand!
July 20th, 2006 at 9:11 pm
Hi Clifford -
I laughed and then I cried. Reading between the lines, I’m guessing that there was a little tongue-firmly-planted-in-cheek in your article; in which case allow me to exhale, and dab the tears away. Don’t get me wrong, nothing rattles my case like people pontificating and blowing smoke up clients’ arses about branding. Yes, foundations of branding. No, to buzz words, catch-phrases and elaborate, wanky ’strategic enlightment’ sessions - to justify enflated agency invoices.
But, having said that, DIY logos and wordmarks? Give me a bloody break! Take part ‘A’ and fit with Part ‘B’, choose colour ‘F’ and font ‘J’ - and mix heartily for 20 minutes - until golden-brown (or shit-brown?), and then bake - along with your head on high for 45 minutes.
I’m still on the look-out for the Do-It-Yourself Triple-Bypass-Surgery site (all in for $99.99), and the Easy-To-Use ‘Re-Wire Your House Yourself In Less Than 2 Hours’ site. As my old man used to love to let me: you get what you pay for in life. Thanks Pop - wise words.
Thanks for the giggles,
James D.
July 21st, 2006 at 9:45 am
Hi James,
Thanks for the snappy reply! We’re currently prototyping the design-o-matic whereby we mince up a couple of designers, hardwire them to silicon chips and force feed 20000 volts through the system. Needless to say, we’ve gone through 63 placement students already this year. Design job available, anyone?