Fireblog

There we were squirreling away. Doing what Firedog does and we received a call from out of the blue. Some guy called Chris from ’something or other design agency’. We met up once at a networking function and we’d got on really well. (Mental note - must do more networking…)
bbc, headhunters, dragons […]

As a London branding agency, we are often questioned on our fees. How do you cost for branding? And what is this branding malarkey anyways? As you may have read on many different fellow agency’s sites: Branding goes beyond the logo, perception builds brands, your brand is like a person or alternatively your brand is […]

We’ve just co-authored some ground-breaking research in partnership with British Design Innovation (www.britishdesign.co.uk). We approached them a few months ago with a view to gaining a better understanding of the design agency pitching environment. Why it happens and what current attitudes to it are from both an agency and client’s perspective. It makes for […]

We’ve taken the time to write a paper entitled ‘How to write a solid brief‘, an article that outlines the importance of writing a good, solid creative brief. This is a valuable reference for both the creative and account teams within an agency and also for the clients that commission them.
creative brief, project […]