Why pitching creative is bad for business


Calling yourself a “Creative” agency is like labelling yourself “Fun.” There is a playfulness about the word; it seems to bounce free from corporate processes and paperwork. Don’t be deceived though: a creative agency is still a serious business. Salaries need to be paid, rent covered. When it comes to pitching, Firedog has firm a policy in place. Here is why we will not produce creative work for a proposal.

Managing and Creative Director, digital music nut, traditional pen and paper fan yet loves all things clickaty blinky


May 2015