Christmas ads across the continent


2014-12-17 11_19_59-Weihnachtszeit mit REWE - YouTube_edited“A trafficked penguin, a creepy talking doll and trench warfare.” That’s Charlie Brooker’s roundup of this year’s Christmas ads. Stepping further afield, here’s how the rest of the world has been getting in the consumer spirit.

 

 

 


Carried away by classical: our latest Barbican campaign


Danielle2014_AW_webFollowing a hugely successful campaign last September, the latest instalment of our three year partnership with The Barbican is now live. The Centre’s aim is to convey the emotional experience of attending a concert and to resonate with a younger audience.

Classical music is often perceived as stuffy or elitist. Our solution was the “Dreamscape”; a series of posters that revived impressions of classical. Integrated urban and natural landscapes reflected the genre’s richness. To appeal to the young professionals segment, the posters were bright, engaging and featured “ordinary” people dressed in t-shirts and hoodies. The entire campaign was designed, photographed, illustrated and post-produced within the Firedog studios.


Why offshore wind works


Our ads have been up in tube stations across London

The UK is the global leader in offshore wind. We have the largest offshore wind farm in the world and generate enough energy to potentially power the whole country three times over. Despite these impressive statistics, offshore wind is often shrouded in myths.

To tackle these misperceptions, DONG Energy UK commissioned Firedog Creative to produce a nationwide campaign. This is the first of its kind to promote offshore wind power for the sole purpose of informing public opinion.


The Firedog Roundup: Joyce Didonato, Art vs Machine and our nationwide campaign


The Firedog studios have been kept very busy these last few weeks. Our nationwide offshore wind campaign for DONG Energy UK is up in most tube stations and is featured in the national and regional press. In other news, read about our Hoxton Square BBQ and Joyce Didonato’s Barbican performance.

IMG_7639_Windworks_GreenPark_48Sheet

Our latest campaign for DONG Energy UK


A full rebrand for the British Horseracing Authority


2014-08-19 11_23_52-BrandLockup_RGB.jpg - Windows Picture and Fax ViewerThe British Horseracing Authority is effectively the guardian of horseracing. This is the UK’s second largest sporting industry and second largest sporting employer. Given this position, it’s essential that the BHA communicates its world-class presence. A full rebrand has provided the governing body with a consistent, powerful and modern new positioning.