Brand evolution for the Royal Academy of Engineering

Firedog has recently completed a full brand refresh project for The Royal Academy of Engineering (RAeng), Britain’s national academy for engineering and technology.

Celebrating its 35th anniversary as a progressive body, the Academy was looking to evolve their visual brand identity. The main aim was to reflect on the academy’s heritage and achievements, as well as embrace its future plans and ambitions through the new identity.

Account Director, List-oholic, festival queen and cheese enthusiast.


October 2012

The 2012 Olympics in review – Inspiring a generation

2012 MercedesSo that’s it – after 7 years in the making the London 2012 Olympic experience has drawn to a close. During the 6 weeks it was in our city, we collectively witnessed British Athletic’s biggest Olympic medal haul since the 1908 – ironically also held in London – and the triumphs of Athletics ‘A’ listers such as Usain Bolt and Michael Phelps.

Now the dust has settled and the lights have been turned off for the last time, was the games of the XXX Olympiad a success from a design and branding perspective? London has long been seen as one of the world’s creative hubs – did it live up to the hype?

Design Director, long distance commuter, PSP devotee, fantasy football fan


October 2012