The shockingly new London 2012 logo. Oh dear.


Oh dear, oh dear.Not to jump on the band wagon and pan a fellow design company, but Wolf Olins have really got it wrong this time around. (Or at least the third time around for the fine purveyors of the BA tailfin fiasco and the off-brand Abbey dibacle). For a brand logo to work it has to follow a few simple rules, before you move on to the subject of strategy. And when it comes to this execution it really does feel like the £300 000 budget was split £299 999 strategy and £1 design.

Managing and Creative Director, digital music nut, traditional pen and paper fan yet loves all things clickaty blinky


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June 2007